I’m a Senior Creative with over 20 years of experience, originally from Brazil and based in London since 2013. As an Art Director and Designer, I’m driven by the process of transforming ideas into finely crafted executions — from concept through to completion.
Over the years, I’ve led multidisciplinary teams of designers, art directors, copywriters, and motion designers, fostering collaboration and elevating creative standards across every stage of a project. I’m a hands-on creative who enjoys being deeply involved from the very beginning — shaping ideas, guiding the process, and working side by side with the team to bring concepts to life. I’m also experienced in working closely with stakeholders, confidently presenting and defending creative work, and ensuring alignment between vision, strategy, and execution.
Most recently, I completed a one-year freelance role at Kimberly-Clark. Prior to that, I spent five years at Sky Creative — Europe’s largest in-house agency — where I worked as a Design Lead across integrated campaigns for key Sky brands, including TV, Mobile, Broadband, and Channel branding.
At Sky Creative, I was part of a 400+ team, leading cross-disciplinary groups of designers, art directors, and copywriters. You can explore this work, along with other integrated projects, in the Integrated section of my portfolio. For a deeper dive into my approach to logos, typography, and brand identity, visit the Design section.
Alongside this, I’ve freelanced with leading London agencies including Saatchi & Saatchi, McCann, Lucky Generals, and Anomaly, delivering multi-platform campaigns for brands such as AB InBev, HSBC, Peugeot, MTV, IKEA, Asda, Procter & Gamble, Red Bull, and Bang & Olufsen.
Earlier in my career, I built a strong foundation in Brazil, spending over 15 years as an Art Director, Designer, and later Creative Director at top agencies. Before moving to London, I was Creative Director at Paim United Creators, where I led a team of more than 30 creatives and earned industry recognition, including a Silver Cannes Lion in Design and an Epica Award in Innovation.
I also completed a Master’s in Communication Design at Central Saint Martins. My final project explored the intersection of typography and gastronomy — an immersive experience that might just leave you a little hungry.
MY PORTFOLIO > All projects in my portfolio reflect my involvement from the very beginning of the creative process through to final execution. Within the Design section, I am the Designer on every project.
MAIN AWARDS
CANNES - 1 SILVER / 2X FINALISTS
EPICA AWARDS - 1 BRONZE
LONDON FESTIVAL - 1 FINALIST
CLIO AWARDS - 1 FINALIST
NEW YORK FESTIVAL - 1 FINALIST
ARCHIVE MAGAZINE - 4X PUBLISHED
EL OJO - 1 GOLD / 1 BRONZE
FIAP - 1 SILVER
ABP FESTIVAL - 1 GRAND PRIX / 1 GOLD / PEOPLE’S CHOICE
WAVE FESTIVAL - 1 GOLD / 1 SILVER
BRAZILIAN CREATIVE ANNUAL - 4X NOMINEE