Carlota, one of the most iconic restaurants in Brazil, was founded in 1995 by chef Carla Pernambuco, who brought home the culinary influences of her training in New York and her passion for multicultural cuisine. From the start, however, Brazilian culinary identity was at the heart of Carlota’s concept. Set in a cozy white-brick townhouse, Carlota became a place where global techniques and flavors met the soul of Brazilian home cooking.
While Carlota introduced São Paulo to inventive combinations and international inspirations, it was the reinterpretation of traditional Brazilian dishes that made the restaurant truly stand out. Dishes like suflê de goiabada, chicken quiche with Brazilian herbs, and the now-iconic Saturday feijoada are not just crowd favorites—they are celebrations of national culinary memory. Carla’s ability to elevate these staples using contemporary methods and global references positioned Carlota at the forefront of Brazil’s gastronomic evolution, earning accolades such as Veja São Paulo’s best contemporary cuisine multiple times.
Now celebrating 30 years, Carlota remains a living example of how Brazilian cuisine can be inventive, elegant, and deeply soulful. The restaurant’s upcoming expansion and evolving menu reflect not just a desire to innovate, but a dedication to showcasing the richness and versatility of Brazilian food culture on a contemporary stage.
To celebrate Carlota’s 30th anniversary in a meaningful and forward-looking way, chef Carla Pernambuco also embraced a visual transformation by updating the restaurant’s brand identity. The goal was to create a new logo and design system rooted in the richness of Brazilian graphic design. Just as Carla blends ingredients from different influences to create dishes that express the soul of Brazilian cuisine, the new identity was crafted by mixing typographic elements from various eras of Brazil’s design history.
Extensive research into vintage Brazilian design books and archives guided the creative process. The result is a unique visual language: three distinct logos, each built from letterforms inspired by different decades of Brazilian graphic design. These logos are intended to be used flexibly and interchangeably, echoing the restaurant’s dynamic and layered culinary philosophy.
The rebranding reflects Carlota’s essence—contemporary, rooted, and full of personality. It’s a visual homage to the same cultural richness that defines the menu, offering a fresh yet familiar look that celebrates Brazilian identity through both taste and design.
Oito which means eight in Portuguese, is a new brand from a company with a fresh and modern business approach to endobranding. Oito specialise on an internal focus for companies, which can actually convert mere employees into enthusiastic advocates. As their understanding and loyalty (and output) is greatly increased by a shared vision and identity.
Therefore the company logo created represents clear communications with a simple, straightforward design that is easily identifiable, honest and reassuring. The use of four colours also represents the four services offered by the company: branding, data, strategy and consulting.
Silver Lion - Cannes Lions
It’s never been more important to look after ourselves. Which is why we’re encouraging everybody at Sky to press pause and take a break for this year’s World Mental Health Day.
Perform is about movement. It is about dancing, singing, acting or playing. It is about confidence; it is to find the light in themselves. The school aims to help kids to find their own identities and strengths. And for them to be excited and "light up" at the thought of the class. With fun and joy.
Casa NTX is a sophisticated venue destination for large functions in Sao Paulo, hosting up to 3,000. Its great hall features 3 opulent crystal chandeliers in the great hall that were designed in Murano, Italy. Something which we thought perfect as inspiration for the Casa NTX logo and further identity - to represent the last word in luxury.
WIDA (WIsdom + DAta) is an app to improve the connection between patients and psychiatrists. Born from a Psychiatrist and Computer Scientist research, Wida is a tool where patients receive questions to be answered on the app whenever they want. The doctors observe them and send a new group of questions based on the answers received. It means better well-being for the patients and a better follow-up for doctors during the treatment.
A new identity to be integrated with Sky assets on those campaigns with a focus on consumers moving home.
Inspired by nature, the new brand identity of Fernando Thunm Landscaping was created to commemorate 15 successful years of the studio. The idea of symbolising the position of a plant on the ground to the letter F shows how the company is proudly established. And makes a versatile identity that can be applied in the most diverse points of contact to consumers.
Book with croquis specially designed by Vivienne Westwood. NTX is one of the most luxurious event venues in Brazil. A place for events and parties, with capacity for 3,000 people. To express all the space designed and for the consumer to understand the proportions of the halls, we use sketches made by the British fashion designer to show the different environments.
To decorate Peugeot’s Brazilian headquarters, we brought attention to the detail, showing in abstract form how the cars where in themselves Art.
A zine to promote homeless artists and their work. - Each number will have a different name. The artist’s name. For this reason, the idea is to give an each zine a personal identity. To be unique, particular. As each artist is.
A zine to promote homeless artists and their work. - The idea is to give each number a personal identity. As each artist is. For this reason each edition will have a different name. The artist’s name.
Number 2 is about Alexander, born in Russia and currently living in Amsterdam.
The perspective of a future with more opportunities was the inspiration. In addition to artist's drawings and installations, each page proposes to show his moment in the struggle for a new identity leaving behind the doubts and uncertainties of the artist. For this reason, the pages are getting less darker. On the last sheet is revealed a poster with one of the drawings made by the painter. Material printed in a 210mm x 210mm format and folded without glue. All sheets joined by a hook. Photos by Sandra Lensink.
