I’m a Senior Creative with over 20 years of experience, originally from Brazil and based in London since 2013.

As an Art Director and Designer, I’m passionate about transforming ideas into finely crafted executions — from concept through to completion.

Currently, I’m freelancing at Kimberly-Clark, where the company is undergoing significant changes in its creative and communication strategies. Prior to this, I spent five years at Sky Creative — the largest in-house agency in Europe — where I worked as a Design Lead on integrated campaigns across key Sky brands, including TV, Mobile, Broadband, and Channel branding.

At Sky Creative, I was part of a 400+ strong team, leading cross-disciplinary groups of designers, art directors, and copywriters. You can explore some of this work, along with other integrated projects, in the INTEGRATED section of my portfolio. For my thoughts on logos, typography, and brand identities, head over to the DESIGN section.

I’ve also freelanced at leading London agencies including Saatchi & Saatchi, McCann, Lucky Generals, Anomaly, and others, working on multi-platform campaigns for clients such as AB InBev, HSBC, Peugeot, MTV, IKEA, Asda, Procter & Gamble, Red Bull, and Bang & Olufsen.

Earlier in my career, I built a solid foundation in Brazil, where I spent over 15 years as an Art Director, Designer, and later Creative Director at top advertising agencies. In my final role before moving to London, I served as Creative Director at Paim Comunicação, leading a team of more than 30 creatives. During that time, I received several industry accolades, including a Silver Cannes Lion in Design and an Epica Award in Innovation.

I also fulfilled a personal goal by completing a Master’s in Communication Design at Central Saint Martins. My final project? An immersive exploration of the intersection between typography and gastronomy. I’m happy to share it — though fair warning, it might make you a bit hungry.

MAIN AWARDS

CANNES - 1 SILVER / 2X FINALISTS

EPICA AWARDS - 1 BRONZE

LONDON FESTIVAL - 1 FINALIST

CLIO AWARDS - 1 FINALIST

NEW YORK FESTIVAL - 1 FINALIST

ARCHIVE MAGAZINE - 4X PUBLISHED

EL OJO - 1 GOLD / 1 BRONZE

FIAP - 1 SILVER

ABP FESTIVAL - 1 GRAND PRIX / 1 GOLD / PEOPLE’S CHOICE

WAVE FESTIVAL - 1 GOLD / 1 SILVER

BRAZILIAN CREATIVE ANNUAL - 4X NOMINEE