This email lands on 27 December. Prime chill time. When people are feeling both nostalgic and comfortably full from all the indulging. We’ll lead with an iconic and nostalgic Christmas movie moment, in the form of a GIF. Making us relevant to the day our email lands – one of the biggest days of the year for chilling out in front of the telly. The copy will take us on a journey. Quickly leading us from this moment of post-Christmas snugness, to a realisation that this fulfilling feeling can continue into 2024, with the feast of entertainment on offer from Sky. A nostalgic style in our visuals will enhance this feeling of warmth.

WIDA (WIsdom + DAta) is an app to improve the connection between patients and psychiatrists. Born from a Psychiatrist and Computer Scientist research, Wida is a tool where patients receive questions to be answered on the app whenever they want. The doctors observe them and send a new group of questions based on the answers received. It means better well-being for the patients and a better follow-up for doctors during the treatment.

A new identity to be integrated with Sky assets on those campaigns with a focus on consumers moving home.

Sky Comedy is celebrating its 3rd anniversary, and we think this is a great opportunity to show customers just how beneficial it has been to them, using facts about how good laughing is for their health. This digital campaign has the potential to not only bring customers back to Sky but also remind customers of how great the channel is and, therefore Sky is helping to retain customers and change their minds from thinking of leaving.

To show that you can watch Netflix seamlessly from the Sky Q box and get the best of both worlds we had a rather handy visual device at our disposal. It was the Sky “Q” asset itself, and it would have been silly not to use it. Making it the perfect place for heroes of different service providers to meet and hang out together.

Sky Broadband Easter Digital campaign 2024